Consumer App Index · Funnel Drop · Oct 13–20
7
web2app funnels walked end to end this week.
Every screen from the ad click to checkout is now in the terminal. Below: each funnel’s landing page, the next three screens, the pricing and the ad that sends traffic to it. Three of them are new to the index: 64 Personality, Stay and Pivex Funded.
See every funnel + its ads →
Already a member? Go straight to the terminal →
01 · Fitness (men)
Simple Life
Military Calisthenics plan, built around your age
27.3M visits/mo59 YouTube ads
Age-picker lander · 61-screen quiz · 75% gift box: $9.99 first 4 weeks
Landing page | next 3 screens
Top YouTube ad
One of 59 YouTube ads to this funnel, from its “Soldier Podcast” series (about $12K lifetime, VidTao estimate). Tap to watch.
Open Simple Life’s funnel in the terminal →
Not a member yet? Get access →
02 · Fitness (men)
BetterMe
Calisthenics Workout Plan
5.2M visits/moGoogle Demand Gen
Age-picker lander · 56-screen quiz · 61% promo: $15.19 first 4 weeks
Landing page | next 3 screens
Open BetterMe’s funnel in the terminal →
Not a member yet? Get access →
03 · Personality test
Test Library
Discover your Archetype in 5 minutes
4.7M visits/mo20 Meta ads19 YouTube ads
100 statements, no email gate · Same template as its ADHD test · $1.95 for 7 days, then $39.95/4 wks
Landing page | next 3 screens
Top ad
All 20 Meta ads to this test are images: “How rare is your female archetype?”
Open Test Library’s funnel in the terminal →
Not a member yet? Get access →
04 · Personality test
64 Personality
64 Personality Type Test: MBTI with 64 types
3.2M visits/mo83 Meta ads
36 statements · Email gate before results · $1.98 for 7 days, then $28.80/mo
Landing page | next 3 screens
Clip from the top ad
From one of the 83 Meta ads to this test: “MBTI just went from 16 to 64 types.”
Open 64 Personality’s funnel in the terminal →
Not a member yet? Get access →
05 · Learning
SmartyMe
Master electricity knowledge with ease
1.2M visits/mo2 YouTube ads
46-screen quiz with real circuit questions · Email gate · 60% off: $15.19 first 4 weeks
Landing page | next 3 screens
Top YouTube ad
“Master Electricity Basics”, one of the 2 YouTube ads to this funnel. Tap to watch.
Open SmartyMe’s funnel in the terminal →
Not a member yet? Get access →
06 · Trading
Pivex Funded
Start trading with AI without risking your savings
846K visits/mo539 YouTube ads
13-question quiz · Name + country form · From $24.99 for the first 30 days
Landing page | next 3 screens
Top YouTube ad
“Start a Trading Challenge”, one of 539 YouTube ads to this funnel. Tap to watch.
Open Pivex Funded’s funnel in the terminal →
Not a member yet? Get access →
07 · Longevity
Stay
Find your biological age (55+ path)
123K visits/mo75 YouTube ads
Age-bucket lander · Optional face scan · Scratch card: $14.99 first 4 weeks
Landing page | next 3 screens
Top YouTube ad
“Your Biological Age Calculator”, one of 75 YouTube ads to this funnel. Tap to watch.
Open Stay’s funnel in the terminal →
Not a member yet? Get access →
