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A $48M company ran your web2app quiz funnel in 1961. Steal the playbook.

Jun 16, 2026

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12 min read

A $48M company ran your web2app quiz funnel in 1961. Steal the playbook.

The "you qualify" verdict is the highest-converting sentence in a web2app quiz funnel — and a $48M company proved it in 1961, then proved the one beat that caps how much you can spend to scale. The 6-beat playbook, with our 2026 receipts.

web2app

+1

He hid a gold box in TV Guide. CAC fell from $18.60 to $4

Jun 13, 2026

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8 min read

He hid a gold box in TV Guide. CAC fell from $18.60 to $4

The 1977 trick that web2app funnels are using to boost conversions — we walked 26 consumer-app paywalls to show what that costs.

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